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How to write a winning award entry

We’ve written a lot of award entries since launching Gem PR & Media in the summer of 2013. Clients have won local, regional, and national awards as a result. So, we know a thing or two about writing winning entries.

Here are our top tips.

Tell a great story

Behind every, winning award entry is a great story.

The devil is in the detail

Provide plenty of details; don’t forget the who, what, when, where, why, and how of your entry.

Preparation is key

Give yourself plenty of time. Write the first draft, rework it, and have someone proofread your final version for errors. must be accurate.

Be concise

The detail is important, but don’t waffle. If a point is worth making you should be able to do so in a sentence or two.

Don’t skip sections

If the form asks for an email address, phone number, etc don’t leave these blank.

Provide examples

If you refer to a website provide the address, if you mention an article or blog share the link, and if you have reviews, references or recommendations include these too. It doesn’t hurt to go above and beyond.

Save your entry

Always have your entry saved onto your computer before completing the nomination form.

And there you have it, the beginnings of a great award entry! Good luck with entering this year’s Local First Springfield Awards! Feel free to get in touch with the team if you have any questions by emailing


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