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Serious Lip Balm Shop Tiny campaign features small businesses

Serious Lip Balm has launched a campaign featuring small businesses to help them grow during the pandemic.

Shop Tiny is a movement started by Khara Koffel and Megan Luckey, owners of the Springfield lip balm company, that began with retail stores carrying their brand. Now, the Shop Tiny initiative has expanded to support businesses in Illinois and across the US.

The pair are featuring participating businesses on the Serious Lip Balm Facebook page each week through takeovers or watch parties.

“In a time when the world seems wonky, I think it is important to hold tight to the ones around you," said Megan. "The Shop Tiny initiative is our small chance to do that."

The campaign has so far featured The Roost in downtown Springfield and Jax Yoga in Jacksonville, Illinois.

"We want to highlight small businesses that are doing tiny extraordinary things,” said Khara.

If you are interested in the Shop Tiny campaign, please email or visit


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